Tuesday 27 September 2016

Ignite Presentation: LR

WWW:

  • Good intro 
  • Institutional information 
  • Excellent delivery 
  • Very well rehearsed 
  • Very good body language 
  • Media terminology  - binary oppositions, alternative ideologies, psychographics
  • Vocab  - hierarchy 
  • Theory  - Propp, narrative theories 
  • Wider context, Black Lives Matter Campaigns 
  • Superb ending 
  • Historical context, NWA 
  • Excellent slides, use of images, screen grabs, stills 
significance - 5 
structure - 5 
simplicity - 5
rehearsal - 5 

My presentation focused on the social commentary in rap and hip - hop music, focusing on Kendrick Lamar's extended music video 'Alright.' From my presentation, the use of wider context, from other artists such as NWA, Jay Z, J Cole and others will help me to body my critical investigation and explore in depth why social commentary in rap music is acceptable and why rappers have a political voice that actually inspires individuals. This relates to events today such as the black lives matter campaigns and allows me to talk about the impact that police brutality cases have had on the rap and hip-hop industry as rappers have produced texts that relate to this issue and speak out on the cases. Rappers are able to socially comment through their music since the early ages of rap, from the most dangerous rap group NWA to Public Enemy; rappers were able to voice a controversial opinion and audiences listened because they hold alternative ideologies. Lamar's music video is filled with key media themes and is packed with iconography and symbolism to represent deception, police brutality and racial discrimination; Lamar as an artist is able to voice his alternative views through his music and comment on political debates through the voice of hip-hop and artful poetry - making him a controversial but important figure in today's music industry.