Monday, 21 November 2016

Historical text analysis and research

Public Enemy - Fight The Power
It brought revolutionary anger back to hip-hop, the anger presented in this music video reveals the government flaws and explicitly reveals the anger, whilst Lamar is more subtle in his approach acting like a voice of reason and change rather than a voice of explicit anger.What both videos essentially portray are the themes of political and social commentary, not just for African Americans but have this underlining idea of reforming society to better ourselves.

Like 'Alright,' African Americans are being presented in both music videos. The video begins with a news-type clip about the 1963 march on Washington. The effect of having this little extract to begin with emphasises the political commentary that Public Enemy embodied, the extract also finishes with 'The End' almost like a traditional cartoon would. This may therefore represent the irony of the situation and reveals Public Enemy's ideologies as they believe that this march did not change anything as African Americans are still being discriminated, therefore could represent the negative aspect of the situation. Chuck D then addresses the camera directly stating that the march was "a bit of nonsense" and "they ain't rolling like that no more." Or perhaps this 'end' may represent the end of the social divide and the act of reforming. The main group of black people are represented in this video and it almost mirrors the beginning extract of the 1963 march in a further hyped way.

The main difference between the representations within 'Fight the Power' and 'Alright' is that large groups are represented in 'Fight the Power' and a large group of African- Americans, therefore allows self identification if the consumer is also an African-American. But they are being represented as protesters and loud individuals, which is similar to Lamar's representation as he also presents the urban youth as defiant and rebellious, rebelling against the law enforcement and the 'power.'

The whole video is shot in one setting, a conventional street. The fact that this video lacks several settings almost focuses on the main point and purpose of the video, to politically comment on the issues of the government. There are constant uses of iconography, revealing posters of Martin Luther King and banners that read Brooklyn and other states. The iconography of 'Fight The Power' is seen throughout the music video, from the banner on the float to people wearing t-shirts and holding posters of the words; these iconic words highlight the anthem as a political protest anthem, similar to 'Alright;' the constant repetition causes the music to become influential through the catchy melody and iconic phrasing that cannot go unforgotten. It shows both of these artists to be in favour of Pluralism and the idea of a liberal state of freedom of speech.

The conventions of this music video are more typical of a hip-hop video, through the constant addressing of the camera, the fast paced rapid pans also reveal the quite traditional style of music videos, similar to N.W.A and the pre-2000s, whilst Lamar's style is quite iconic in becoming alternative through the stylistic iconography within and his hidden messages through his artistic forms. The difference between the zeitgeist is the explicit message being revealed, Public Enemy clearly opposed the government and wanted to present their ideologies across to audiences in the most brutal way possible, through anger and passionate lyrics, whilst the approach that Lamar takes is more subtle in the way that he lyrically forms his work to become more artistic yet still brutal. 'Alright' is undoubtedly one of Lamar's most angry toned songs, not only through the lyrics but the way he performs the song and almost shouts throughout, similar to Public Enemy, revealing the passion these artists have in terms of their ideologies and their views towards the government and the law enforcement.

The zeitgeist is clear to notice here as this 1989 text embodies the idea of hip-hop being a political platform for artists to express themselves, which Lamar explores in his own work. The use of the Jazz beats at the end of the song 'Fight the Power' is also mirrored throughout the whole of Lamar's album To Pimp A Butterfly and this referral back to the roots of hip-hop, through these Jazz beats, reflects the political commentary within hip-hop music today and how artists are more socially able to explore political themes. This idea that Chuck D raps, "our freedom of speech is freedom or death," dating back to the late 18th century - original slogan was of Revolutionary-era France, "Liberty, Equality, Fraternity, or Death." The difference between the way that Public Enemy express themselves and Lamar does is the main focus on love of everyone; Lamar's ideologies revolve around the idea of God and love of everything, whilst Public Enemy and the idea of cultural appropriation was something that they were against through their dislike towards Elvis. This later changed and they began to respect him, however Public Enemy would reason well with racism towards blacks but they often had offensive Farrakhan-transplant views on Jews, women and gays, which jaded their message.

Other Texts

Tupac. (1991). Trapped. Shock, G.
-focuses on police brutality
"They got me trapped" 
-the black male is trapped within a society where there is a social divide between the white and black community, the main idea of a moral panic within the black community.

KRS-One. (1993). Sound of da Police. Showbiz.
-the lyrics refer to police, in places like the Bronx: they’re a protest against institutionalized racism, oppression and violence against the black community
"Be an officer? You wicked overseer!" 
"Take the word overseer, like a sampleRepeat it very quickly in a crew, for example Overseer, overseer, overseer, overseer. Officer, officer, officer, officer. Yeah, officer from overseer"
-the comparison between a police officer and an overseer reveals the extent of police brutality and how the officers are now considered as corrupted individuals, who simply punish African-Americans. Officer and Oversee; pseudo etymology as the two words come from completely different language families

N.W.A. (1988). Fuck tha Police. Young, A; Carraby, A.
-protesting police brutality and racial profiling; expressing violence against the police
-anthem similar to 'Alright' and 'Fight the Power' and 'Sound of da Police.'
"A young nigga got it bad ‘cause I'm brown. And not the other color, so police think
They have the authority to kill a minority"

- 1986 emergence of crack cocaine - racial profiling and discrimination reached it's peak in the late 80s.

Immortal Technique. (2003). Point of No Return.
"This is the point from which I could never return, And if I back down now then forever I burn"
-becoming a revolutionary, there is no going back, the idea of reforming and making a change and become that revolutionary figure. The 'point of no return' has sexual connotations and could emphasise how the government politics is essentially 'fucking us over.'
-American rapper, urban activist; lyrics focus on global politics and his lyrics comment on politics, socialism, class struggle, religion, poverty, government, imperialism, economics and institutional racism.
-Immortal Technique has aims to retain control over his production, and has stated in his music that record companies, not artists themselves, profit the most from mass production and marketing of music. He claimed in an interview to have sold close to a combined total of 200,000 copies of his first three official releases

J Cole. (2014). Be Free. 
-mourning over the Michael Brown case
"All we wanna do is take the chains off, all we wanna do is break the chains off, all we wanna do is be free" 
-psychological binding of slavery in the world today between the problems of police brutality
-the chains of brutality and injustice on a whole ethnicity of people
Dreamvillian Website - "I'm tired of being desensitised to the murder of black men"

J Cole. (2013). Chaining Day.
-rappers are slaves to the materialistic lifestyle, the idea of the hip-hop industry revolving around affluence and materialism rather purpose

J Cole, Omen. (2015). Caged Bird.
"freedom is just an illusion"
-the idea of not being free and the whole race being targeted, can you ever truly be free in a society where the ruling elites are running

Dr. Dre, Anderson .Paak. (2015). Animals.
-reveals how African-Americans in Compton and America in general are being mistreated, with police resorting to inflict ruthless violence and other inhumane acts. This song also illustrates how the media always pays more attention on the wrong doings instead of the peaceful acts the African-American community commit
"And the old folks tell me it's been going on since back in the day, But that don't make it okay, And the white folks tell me all the looting and the shooting's insane, But you don't know our pain"
-portrayal of blacks from past to present

Dre. Dre, Anderson .Paak, Justus, Kendrick Lamar. (2015). Deep Water.
-mention Eric Garners death and focus on the unforeseen difficulties within the rap game
-the metaphor of life being 'deep water' and like an aquarium where some people sink and some swim is an interesting idea that focuses on how hip-hop artists flourish and some sink by becoming slaves to the materialistic lifestyle

Ab-Soul. (2016). Huey Knew. 
-references Black Panther Party co-founder Huey P. Newton - the rapper immortalizes the iconic photo of Newton sitting in a wicker chair, wearing a leather jacket with guns in hand
-throughout the video, the screens surrounding Ab-Soul flash images of San Francisco 49ers quarterback Colin Kaepernick, instances of police brutality and Donald Trump, whose race-baiting rhetoric has dominated headlines for months
"Pale white horse when I black out" 
-pale white horse is a metaphor for the Armageddon 
"Even white lives matter when I black out"

Kendrick Lamar. (2009). Vanity Slaves. 
"My cousin from the South, slavery start in the South and I bet ya, He overcompensates for the life of his ancestors"
-the idea of the new slave, which is the vanity slave, the materialistic being now

Kendrick Lamar. (2015). Institutionalized.
-wealth's corruptive powers and how people are brainwashed by becoming rich. The poor and disenfranchised are institutionalized by prison, racism, classism, and the rich and the powerful are institutionalized by fear, dogma, and the almighty dollar. Everyone is a loser in this game, perspective is the only answer.
theme across album of the caterpillar and the butterfly

Kendrick Lamar. (2015). To Pimp A Butterfly. 
-whole album adopts the past zeitgeist, spirit of the age, bringing back the Jazz beats and interesting harmonies
-focuses on ideas revolving around vanity and hip-hop artists today
-focuses on the theme of racial profiling, discrimination and the African-American
-focuses on God, love, religion and himself as an artist and fruitful lyricist


Tuesday, 15 November 2016

Notes + Quotes #2

Academic Texts/Books: 

Gilroy, P. (1991). 'There ain't no black in the Union Jack': The cultural politics of race and nation. Chicago, IL: University of Chicago Press.
"the social movements which have sprung up in different parts of the world as evidence of African dispersal, imperialism and colonialism have done more than appeal to blacks everywhere in a language which could invite their universal identificated (Sheppard et al 1975)"
-essentially social movements have become something that has created a universal interest for black people and things like hip-hop music and rap music has allowed black people to come together to address the issues that they face
"The back-to-Africa movements in America, the Caribbean and now Europe, Negritude and the birth of the New Negro in the Harlem Renaissance (Perry, 1976, Berghan, 1977) during the 1920s all provide further illustrations of a multi-faceted desire to overcome the sclerotic confines of the nation state as a precondition of the liberation of blacks everywhere (Padmore, 1956)"
-These are the movements that enabled blacks to be liberated and therefore overcome their constraints as anything less than human. This is how the liberation of black people started, essentially from these movements
"Analysis must for example be able to suggest why Afrika Bambaataa and Jah Shaka, leading representatives of hip-hop and reggae culture respectively, find it appropriate to take the names of African chiefs distinguished in anti-colonial struggle"
-what is interesting within the hip-hop and rap genre especially is how black rappers address people as a 'nigga' and therefore brings about a negative word however showing they are not afraid of the word anymore and changing it into a positive thing. However, the constant referral back to slavery and African tribes is almost hypocritical as black artists should feel liberated from their past ancestors and therefore be able to move past it. The counter argument to this is of course the fact that people should not forget their past and where they came from, therefore black rap artists may feel as though they need to educate the ignorant.
"Hip-hop culture had its origins in the adaptation of Jamaican sound system techniques and styles to the dance sub-culture of South Bronx" 
"soul and reggae still reveal the primary ethical and semantic influence of the Bible on new world black cultures" 
-a large amount of black artists always come back to God and the Bible within their music, Lamar is an artist who particularly mentions God and within his songs there are sometimes even biblical references. It's interesting because grime artists also refer to God, Krept and Konan are great examples of artists who always come back to God and looking up to him as a higher power.
Kaplan

Hall, S., Evans, J., & Nixon, S. (2013). Representation. London: Sage.
"Stuart Hall (1982) has underlined this splitting in the 'imperial eye' by suggesting that for every threatening image of the black subject as a marauding narrative, menacing savage or rebellious slave, there is a comforting image of the black as a doule servant, amusing down and happy entertainer" 
-two sides of a black person are seen in the media, especially within journalism. A black athlete is seen as a positive and praised elitist and the black criminal is seen as the stereotype that most conform too.

Gray, J., Sandvoss, C., & Harrington, C. L. (2007). Fandom: Identities and communities in a mediated world. New York: New York University Press.
"One could love [music], but its embededness in social functions made more likely that one loved that which the music enabled. But commodification encouraged an attachment to music's own singular effects"
-Commodification was the thing that made music worth something, this could be argued as something that has made music less valuable - example Immortal Technique and underground rap - institutionalisation - Kendrick Lamar's TPAB song, Institutionalised explains the effects of institutions on the rap industry.

Bloom, L. (2014). Suspicion nation: The inside story of the Trayvon Martin injustice and why we continue to repeat it. Berkeley, CA: Counterpoint.
“And yet Trayvon, somehow, on that wet, black, low-visibility night, saw through the bulk of Zimmerman’s body, through Zimmerman’s shirt, through his jacket to a matte black gun concealed in a matte black holster clipped inside his waistband. Can anyone possibly believe this story?”
-this ironic statement commented by Bloom exaggerates the situation and creates this hyperbole of the truth
-the exaggeration almost adds more depth to the story and reveals the harsh reality of the Trayvon Martin case 

Rome, D. (2004). Black demons: The media's depiction of the African American male criminal stereotype. Westport, CT: Praeger.
“we do not come to the experience of mass media and popular culture as blank slates waiting to be written upon or voids waiting to be filled” 
-the media cannot be to blame for their influence as it is always down to the individual in terms of what they want to be influenced by 
“The public perception of African Americans as inferior provides the basis of acceptability for the most outrageous lies” 
-we conform to the idea that African Americans are at the heart of all criminal activities due to the stereotype, therefore Rome suggests that this has become the basis and is what society is built to believe now; this links to the Marxist theory of Hegemony, Gramsci believes that individuals of a higher status are able to create an influence of social conformity and therefore the mass media and the representation of black people has been stereotyped and commodified to be socially accepted – it paces back to the 1619 and the history of slavery 

Rose, T. (1994). Black noise: Rap music and black culture in contemporary America. Hanover, NH: University Press of New England.
-she speaks from a “pro-black, biracial, ex-working-class, New York based feminist, left cultural critic” point of view 
“Rap’s contradictory articulations are not signs of absent intellectual clarity; they are a common feature of community and popular culture dialogues that always offer more than one cultural, social or political viewpoint” 
-this idea of rap holding polyvocal conversations is an extremely valid point made by Rose, however her basis of saying that rap as a whole is an embodiment of empowerment is an over emphasised statement that almost commodifies all rap being able to hold positive social expression. 
“Rap music is a genre that was born out of slave spirituals, blues, jazz, and ‘‘soul’’ as a musical expression of African American tradition”

Russell, K. (1999). The Color of Crime: Racial Hoaxes, White Fear, Black Protectionism, Police Harassment and Other Macroagressions. NYU Press.
“black success stories do not counterbalance images of black deviance [...] In many instances Black superstars are not perceived in terms of their blackness”
“become colourless, while those blacks who conform to the criminal stereotype remain ‘black’”
-this highlights the problems within society and how status controls most. It relates to the Marxist term of the bourgeoisie and how the higher classes and the ruling status’ hold dominant power and change conventions 

Chang, J. (2005). Can't stop, won't stop: A history of the hip-hop generation. New York: St. Martin's Press.
“’Keeping it real’ has become just another fad word. It sounds cute. But it has been pimped and perverted. It ain’t about keeping it real. It’s about keeping it right”
-Chang focuses on the fact that the hip-hop genre is glamorised by the negative music and the fact that this music gets the most recognition shows that the media is not the problem but audiences themselves as negative music is what they essentially want to hear
-Artists that socially comment on their music and have a positive influence essentially target a more niche market 


Charnas, D. (2010). The big payback: The history of the business of hip-hop. New York, NY: New American Library.

“When America desegregated, the music business itself remained one of the most segregated industries in the country.”

-Reveals the influence of music and how it has an impact on audiences therefore remained apart from the rest of society

Rose, T. (2008). The Hip Hop Wars: What We Talk About When We Talk About Hip Hop--and Why It Matters. Basic Civitas Books.

“if the late Tupac Shakur were a newly signed artist today, I believe he’d likely be considered a socially conscious rapper and thus relegated to the margins of the commercial hip-hop field”

-Rose believes that artists today are producing music that meets societal expectations, however I disagree with her viewpoint as Lamar subverts this as he socially comments through his music just like Tupac did

“The gangsta life and all its attendant violence, criminality, sexual deviance, and misogyny have, over the last decade especially, stood at the heart of what appeared to be ever-increasing hip hop record sales” 

“Between 1990 and 1998, the Record Industry Association of America (RIAA) reported that rap captured on average, 9-10 percent of music sales in the United States”

“Hip hop came of age at the beginning of a new technological revolution. After the late 1970s, when hip hop emerged onto the public scene, all forms of media technology exponentially expanded”

“Mass media consolidation was rendered even more profound for the record industry after the Telecommunications Act of 1966”

“we live in a popular culture world in which violent stories, images, lyrics, and performances occupy a wide cross-section of genres and mediums.

David Cameron, bbc.com, June 7th, 2006 - “I would say to Radio 1, do you realise that some of the stuff that you play on Saturday nights encourages people to carry guns and knives?” 

-the belief that rappers and hip hop artists are advocates of violence

Terkourafi, M. (2010). The Languages of Global Hip-hop (Advances in Sociolinguistics). Continuum International Publishing Group.

“globally hip-hop artists offer incisive critiques of dominant cultures, engage with local issues of ethnicity and power, and address in different ways the legitimacy of their appropriation of what is traditionally deemed to be a Black genre”

Osumare, H. (2007). The Africanist aesthetic in global hip-hop: Power moves. New York: Palgrave Macmillan.

https://youthcultureandprotest.files.wordpress.com/2013/01/osumare_hip-hop-globe.pdf

“rap music and the entire expressive culture of hip hop resonate not only with the anxiety of youthful social rebellion, but extant global socio-political inequities as well.”

“Connective Marginalities: Hip Hop Around the World From global street culture to the World Wide Web, hip hop culture is not difficult to locate. The Internet provides copious sites across the map where one can travel to diverse international hip hop scenes at the click of a computer mouse in the comfort of one's own home”

-The effects of new and digital media makes it easier for audiences to be involved with political music and to locate and even be part of it

“Hip hop's global resonance reflects connective marginalities both in sites that one might anticipate as well as the less expected.”

Chuck, D., Jah, Y. (1998). Fight the Power: Rap, Race and Reality. Delta 

“For too long I’ve felt that this art form is tossed aside as a Ghetto game for black youth and that limited opinion is ignorant” 

“Many in the world of hip-hop have begun to believe that the only way to blow up and become megastars is by presenting themselves in a negative light” 

“Tupac had a plan to bring everybody to the table with the ‘thug for life’ image, and then he was going to flip the tables at the last minute”

“Once I realised that I’m a voice that people listen to, I realised I had to fill my voice with something of substance” 

“My goal is to be used as a viaduct, as a dispatcher of information. Television is the last plateau. We need programs representing our voice and interpretation, which come out and say the things that need to be said, and can be challenging and entertaining at the same time”

“It’s such a serious issue because the derogatory programming leads to a point where life imitates art, and a blur develops between fantasy and reality. I believe that television is one of the main reasons for the criminal mindedness of Black youth”

-this could be seen as an endless loop as the blame is circular from one blame to another

Dates, J., Barlow, W. (1993). Split Image: African Americans in the Mass Media. Howard University Press

Historian Joseph Boskins statement – “To make the black man into an object of laughter, and conversely, to force him to devise laughter, was to strip him from masculinity, dignity and self-respect”

“The dominant culture must constantly strive to expand its hegemony while fending off challenges and interventions from the very classes and groups it seeks to subjugate” 

“Hall argues that the terrain of culture is polarized around popular forces versus the power bloc, rather than class against class. In his studies of representation and ideology, Hall and others have noted the importance of the rituals of social behaviour in which ideologies imprint or inscribe themselves” 

“Hall also argues that there are a range of possible responses to mediated images that allow for negotiated as well as oppositional readings, hence a decoding of media messages that differs from what the sender encoded for transmission” 

“Mikhail Bakhtin’s notion of heteroglassia – unpredictable multiple voices that that interact with one another to form a new totality – focuses attention on the dialogic nature of cultural message” 

“Historian Robert Toll ably summarised the social dynamics of antebellum minstrelsy: ‘Black face performers were like puppets operated by a white puppet master’”

Ghansah, R. (2013). When the Lights Shut Off: Kendrick Lamar and the Decline of the Black Blues Narrative. LARB

“In the summer of 1945, Ralph Ellison wrote a review of Richard Wright’s ‘Black Boy’, Wright’s semiautobiographical novel about his tough boyhood in Mississippi. In Ellison’s piece he suggested that ‘Black Boy’ is shaped more by the blues tradition”

“Ellison would explain that, ‘The blues is an impulse to keep the painful details and episodes of a brutal experience alive in one’s aching consciousness’”

“What makes him important is the way in which the autobiographical ‘good kid m.a.a.d city’ is so novelistic and so eloquently anchored in the literary blues tradition of which Ellison wrote”

“Lamar is equal parts oral historian and authorial presence”

Morrison, T. (1987). Beloved. United States. Alfred Knopf.

This novel revolves around the theme of slavery and reveals similarities between Kendrick’s speech and hers. This novel is fragmented and split into 3 parts at the beginning of each, the house 124 Bluestone Road is analysed. 

“124 was spiteful” 

“124 was loud”

“124 was quiet” 

“This is not a story to pass on”

The symbolism of 124 could be representative of slavery; the effects of slavery were ‘spiteful,’ slaves would attempt to speak out and become ‘loud’ but would always get silenced and are ‘quiet.’ Or, the effects of slavery being ‘loud’ could represent how it is a moment in history that can never be forgotten and was happening as part of society, the idea of this being ‘quiet’ now could represent the emancipation of slaves.

Lee, H. (1960). To Kill A Mockingbird. United States. J. B. Lippincott & Co

This novel focuses on the discrimination of black people in America – from a white author this makes this novel interesting as a white man defends a black man, something that was seen as ‘wrong’ 

“Shoot all the blue jays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird” 

The most iconic and significant quote of the novel, represents the black male, Tom Robinson as a ‘mockingbird’ someone who is innocent and needs protection rather than a meaningless character. The moral is it’s a sin to lie so it’s a sin to wrongly accuse someone just because of the colour of the skin.

Dyson, M. E. (2004). The Michael Eric Dyson reader. New York: Basic Civitas Books.

“hip-hop culture, to the chagrin of a whole lot of black folk, has literally darkened the face – some would say given it a black eye – of popular music”

“as it became obvious that rap was here to stay, a permanent fixture in black ghetto youths’ musical landscape, the reaction changed from dismissal to denigration, and rap music came under attack from both black and white quarters”

“the most influential and important rap song to emerge in rap’s early history, ‘The Message,’ by Grandmaster Flash and The Furious Five.”

“’The Message’ along with Flash’s ‘New York, New York,’ pioneered the social-awakening of rap into a form combining social protest, musical creation, and cultural expression” 

“a shallow understanding of rap, which in many cases results from people’s unwillingness to listen to rap lyrics, many of which counsel antiviolent and antidrug behaviour among the youths who are their avid audience”

 

Angelou, M. (1969). I Know Why the Caged Bird Sings. United States. Random House. 
-metaphor, that of a bird struggling to escape its cage, is a central image throughout the work, which consists of a sequence of lessons about resisting racist oppression. Angelou's treatment of racism provides a thematic unity to the book. Literacy and the power of words help young Maya cope with her bewildering world; books become her refuge as she works through her trauma.
-links to J Cole Caged Bird.

Friday, 4 November 2016

Textual Analysis

Axiomatically, Kendrick Lamar's extended music video 'Alright,' is a clear representation of black lives and comments on social and political themes throughout the video stylistically through the editing and cinematography involved within. The alternative hip-hop genre focuses on originality and creativity, therefore everything within this video is purposefully crafted for a reason and to heighten Lamar's views as a respected hip-hop artist. Audiences may feel as though music videos are simple a path for diversion and entertainment, in terms of Blumler and Katz's 'Uses and Gratifications' theory, however personal relationships and personal identity, for some, are able to be produced from this video due to the social commentary within. Initially, we see that the whole video is monochrome; the effect of the monochromatic video would emphasise the creativity of the genre and showcase it to be more than just 'another hip-hop video,' subverting the typical stereotypes of the colour scheme within conventional hip-hop videos. Furthermore, this stylistic device could be used to symbolise the theme of police brutality and racial discrimination through the literal and metaphorical meaning of black and white imagery - focusing on the conflict between the two races. This could therefore emphasise Lamar's expression and reveal the matter even before the song begins. In addition, this monochromatic tone reflects an almost apocalyptic demeanour due to the dark, almost sombre appearing clouds and sky. It's interesting that there are low angle shots of the sky, which connotes the atmosphere; this particular image reveals the light area where we see the sun coming through behind the clouds, which may connote how there is hope surrounded by the darkness and the corruption. This apocalyptic sky is complemented with the soundtrack of Lamar's 'U,' which precedent 'Alright' on his album 'To Pimp A Butterfly.' The screams from "U" relate to the depressive state the Lamar was in and how he was considering suicide and the fact that this is the soundtrack to accompany this rather dreary and ominous looking sky, forebodes the serious social commentary to be involved within this video and the song and therefore reinforce the idea of this apocalyptic essence.This apocalyptic state may therefore relate to the idea that the apocalypse is near if a change is not made; there is light in dark situations however a change must be made in order to find this light and essentially make the change within society. This is reinforced by low angle shot of the church juxtaposed with his lyrics, 'Lucifer was all around me;' this low angle shot reveals the height of the church, the importance of religion to Lamar and the forgiveness that needs to be received as the devil is everywhere. In this case perhaps the 'evils of Lucy,' which is a line repeated several times through TPAB, are the police force and the fact that the devil is not seen and the evils of him are everywhere could perhaps relate to the idea of the law and the corrupt law within this postmodern society. There is also a glow around the cross, which highlights the importance of the church but also due to the fact that he explicitly refers to Lucifer reveals this binary opposition of the good and the evil. Levi-Strauss identified the idea of binary oppositions and the conflicts within society, clearly through the stylistic element of the colour scheme alongside the lyrics juxtaposed with the cinematography it reveals the paradox within society and therefore reveals the dichotomy in terms of racial discrimination.

A nostalgic tone is presented as Kendrick Lamar essentially looks back on the past and rappers, whilst simultaneously adopting an almost angry tone, representing the law enforcement and black people. Following the title of the song, all that is heard is initial silence, which over-emphasises the pause and the silence, making the audience stop and simply marvel at the mise-en-scene within the clip. Four black males are within the car that Lamar is driving, all of which belong to the independent record label Top Dawg Entertainment. The shot pans from the passenger seat round to the front of the car to Lamar, whilst doing so we see the TDE logo as a sticker on the front window; beneath this we there is a STD's F*** YOU! sticker. This may perhaps be in relation to Eazy E and how he died of aids - this subtle iconography may be embodying the nostalgia that Lamar and Co are going through as they may be 'taking a trip down memory lane' here. To further reinforce this idea, Lamar says, 'R..I.P Pac Doe,' this post-production sound is almost like a backing echo, which may suggest how Lamar believes that he is the offspring of Tupac and he aspires to be like him - this is further emphasised when Lamar discusses Tupac on the Kendrick Vs Pac Youtube Channel, where he almost mirrors Tupac's 1988 interview when he was 17 years old. It almost becomes a memorial and a commendation of the rap legends as he recites 'on my dead homies,' he mirrors Tupac through his line, 'ghetto lullaby for every one day mc' - idea of putting every one that thinks they're a good MC in their place but the 'ghetto lullaby' could mirror Tupac's 'Ghetto Gospel' and could emphasise the mirroring of both 'Alright' and 'Ghetto Gospel' through the idea that both are an outcry to end the war on the streets, the racial discrimination and dichotomy in society. Perhaps this highlights how he is embodying the 'King Kendrick' persona and identifying himself as the greatest of all time - it may highlight how people worship the ground he walks on therefore shouldn't even touch the ground but levitate above it as a higher power. What makes this even more interesting are the connotations of police officers as societal princes and in terms of status are of a higher authority, therefore the fact that they are carrying Lamar's car may heighten the extent of Lamar's reign of authority. This links to Gramsci's idea of hegemony as the law enforcement are positioned at a high status yet subvert the stereotype through the corruption of their leadership and dominance. Alternatively, this could represent the theme of police brutality and the historical context of slavery also. There is a contrast between the white officers and the black males, which reveals the paradox within the history of slavery, this would be seen as highly controversial due to the law enforcement being the one's carrying the car. This also relates to Frantz Fanon's idea of 'Black Skin, White Masks' and how Lamar may in fact be trying to appropriate and imitate the culture of the coloniser through this flip of roles. This scene could also suggest that the car is a symbol of a coffin as there are 4 males carrying the car like a coffin and perhaps Kendrick is implicitly suggesting the effects of police brutality and how the law enforcement, who are supposed to be societal princes are the ones leading these men to their deaths. This is then reinforced by the gentlemen in the back, holding the car, being the same one who shoots Lamar at the end of the video, suggesting that this image foreshadows police brutality and the oxymoron in society and perhaps even the deception. To further reinforce this, Lamar raps using the semantic field of adjectives about death, "R.I.P" and "write another eulogy, perhaps Lamar is simply trying to compete with other rap artists here or maybe this semantic field of adjectives relating to death is in relation to the police officers holding the car as these are the people essentially leading black men to their deaths through police brutality. Alternatively, Lamar may simply be focusing on the nostalgia of the situation and praising the acclaimed rap artists due to the idea of a 'eulogy' connoting thoughts of praise and commendation, rather than devaluing them. His tone within the song, when he raps this is angry, which conjures up the idea that he is fed up of the higher powers and does not value the law enforcement within society.


Throughout the music video, iconography is used as a technique to socially and politically comment on racial issues, this is evident as the song comes to a close. Lamar is seen dancing on an enormous lamp post, suggesting his status within society and how he is above everyone else perhaps. He may be connoting the idea that he is this higher power overlooking society and attempting to reform and make a change. The iconography of the lamp-post may relate to how lamp-posts provide artificial light in the dark; Lamar is essentially reflecting this through him providing an artificial argument that attempts to socially and politically comment on racial issues, therefore offering the light within the dark society. His light is artificial due to the fact that he is using his music to voice and express his opinions as a rapper. The police officer that we see holding Lamar's car at the beginning is seen again at the end of the video coming out of his car and attempting to shoot Lamar down from his 'pedestal.' This foreshadowing reinforces the previous idea of police brutality. The officer initially exits the car with a rifle but the shot then cuts to Lamar and then back again to the officer, this time he mimes a gun and mimes the sound of the gun in a childlike way - 'pow.' I think this is the most interesting part of the whole video as the iconography of the gun emphasises the violence and the explicit brutality of the situation, which Lamar diffuses through the gun being replaced with mime. This could suggest the theme of deception as officers are cloaked in a uniform and a badge, socially we are meant to accept police officers as higher powers, who serve to protect a society, however these cases of police brutality subvert this stereotype and emphasise racial discrimination. When the officer 'shoots' blood is seen from Lamar as if wounded, perhaps this iconography relates to how Lamar is wounded within society by these issues and although he is not physically being shot the effects are the same as they cause they raise the same concerns. Lamar falls from his 'pedestal' however when he hits the ground he subtly smiles, reflecting how he can never be shot down by alternative ideologies and he will portray controversial views as he is a rapper who cannot be phased by the law. Whilst falling, the poem that was recited in the beginning is again recited. The image of the falling closely relates to Lamar's 'Swimming Pools' music video as he is constantly falling into this pool of peer pressure. The idea of an endless loop of falling into something that you can't get out of is worrying and here, Lamar is falling into a society which cannot be changed in a day. This could reveal how society is an endless loop of routine and does not want to change or reform. Throughout this video, Lamar makes subtle references to his own previous songs and music videos as well as providing a nostalgic tone to praise acclaimed artists such as Tupac and Eazy E. At the beginning of the video, his 2012 single 'Cartoon and Cereal' is played over the rioting of black youths, portraying very defiant behaviour. Lamar recites, 'making myself realise what my foundation was,' before the introduction of the hook of 'Cartoon and Cereal' emerges; here this may relate to the idea that this song was the foundation for his first major studio-debut album 'good kid, m.A.A.d city,' however this failed to appear on his debut. The theme of this song relates to Karl Marx's idea of the 'Opiates of the Masses,' as the idea of sugar and cheap entertainment is something that consumes our society and an audience let's them enslave their mind. This 'opium,' and this idea of being a slave to the media relates to societal issues as Lamar is attempting to reveal the issues within society through his video, 'Alright.' It almost bases it's idea around moral panics and Stanley Cohen's idea as the media is effectively providing audiences with the view that all black people are defiant, however the power of the mass media has created this problematic state. The iconography and intercontextual links therefore are used to convey societal problems and this symbolism therefore reveals Lamar as a hip-hop artist who is able to socially and politically comment through the use of both iconography and symbolism.

Monday, 31 October 2016

Notes & Quotes

Academic Texts/Books: 

Angelou, M. (1969). I Know Why the Caged Bird Sings. United States. Random House. 
-metaphor, that of a bird struggling to escape its cage, is a central image throughout the work, which consists of a sequence of lessons about resisting racist oppression. Angelou's treatment of racism provides a thematic unity to the book. Literacy and the power of words help young Maya cope with her bewildering world; books become her refuge as she works through her trauma.
-links to J Cole Caged Bird.

Bloom, L. (2014). Suspicion nation: The inside story of the Trayvon Martin injustice and why we continue to repeat it. Berkeley, CA: Counterpoint.
“And yet Trayvon, somehow, on that wet, black, low-visibility night, saw through the bulk of Zimmerman’s body, through Zimmerman’s shirt, through his jacket to a matte black gun concealed in a matte black holster clipped inside his waistband. Can anyone possibly believe this story?”
-this ironic statement commented by Bloom exaggerates the situation and creates this hyperbole of the truth
-the exaggeration almost adds more depth to the story and reveals the harsh reality of the Trayvon Martin case 

Chang, J. (2005). Can't stop, won't stop: A history of the hip-hop generation. New York: St. Martin's Press.
“’Keeping it real’ has become just another fad word. It sounds cute. But it has been pimped and perverted. It ain’t about keeping it real. It’s about keeping it right”
-Chang focuses on the fact that the hip-hop genre is glamorised by the negative music and the fact that this music gets the most recognition shows that the media is not the problem but audiences themselves as negative music is what they essentially want to hear
-Artists that socially comment on their music and have a positive influence essentially target a more niche market 

Charnas, D. (2010). The big payback: The history of the business of hip-hop. New York, NY: New American Library.
“When America desegregated, the music business itself remained one of the most segregated industries in the country.”
-Reveals the influence of music and how it has an impact on audiences therefore remained apart from the rest of society
Chuck, D., Jah, Y. (1998). Fight the Power: Rap, Race and Reality. Delta 
“For too long I’ve felt that this art form is tossed aside as a Ghetto game for black youth and that limited opinion is ignorant” 
“Many in the world of hip-hop have begun to believe that the only way to blow up and become megastars is by presenting themselves in a negative light” 
“Tupac had a plan to bring everybody to the table with the ‘thug for life’ image, and then he was going to flip the tables at the last minute”
“Once I realised that I’m a voice that people listen to, I realised I had to fill my voice with something of substance” 
“My goal is to be used as a viaduct, as a dispatcher of information. Television is the last plateau. We need programs representing our voice and interpretation, which come out and say the things that need to be said, and can be challenging and entertaining at the same time”
“It’s such a serious issue because the derogatory programming leads to a point where life imitates art, and a blur develops between fantasy and reality. I believe that television is one of the main reasons for the criminal mindedness of Black youth”
-this could be seen as an endless loop as the blame is circular from one blame to another
Dates, J., Barlow, W. (1993). Split Image: African Americans in the Mass Media. Howard University Press
Historian Joseph Boskins statement – “To make the black man into an object of laughter, and conversely, to force him to devise laughter, was to strip him from masculinity, dignity and self-respect”
“The dominant culture must constantly strive to expand its hegemony while fending off challenges and interventions from the very classes and groups it seeks to subjugate” 
“Hall argues that the terrain of culture is polarized around popular forces versus the power bloc, rather than class against class. In his studies of representation and ideology, Hall and others have noted the importance of the rituals of social behaviour in which ideologies imprint or inscribe themselves” 
“Hall also argues that there are a range of possible responses to mediated images that allow for negotiated as well as oppositional readings, hence a decoding of media messages that differs from what the sender encoded for transmission” 
“Mikhail Bakhtin’s notion of heteroglassia – unpredictable multiple voices that that interact with one another to form a new totality – focuses attention on the dialogic nature of cultural message” 
“Historian Robert Toll ably summarised the social dynamics of antebellum minstrelsy: ‘Black face performers were like puppets operated by a white puppet master’”
Dyson, M. E. (2004). The Michael Eric Dyson reader. New York: Basic Civitas Books.
“hip-hop culture, to the chagrin of a whole lot of black folk, has literally darkened the face – some would say given it a black eye – of popular music”
“as it became obvious that rap was here to stay, a permanent fixture in black ghetto youths’ musical landscape, the reaction changed from dismissal to denigration, and rap music came under attack from both black and white quarters”
“the most influential and important rap song to emerge in rap’s early history, ‘The Message,’ by Grandmaster Flash and The Furious Five.”
“’The Message’ along with Flash’s ‘New York, New York,’ pioneered the social-awakening of rap into a form combining social protest, musical creation, and cultural expression” 
“a shallow understanding of rap, which in many cases results from people’s unwillingness to listen to rap lyrics, many of which counsel antiviolent and antidrug behaviour among the youths who are their avid audience”
Ghansah, R. (2013). When the Lights Shut Off: Kendrick Lamar and the Decline of the Black Blues Narrative. LARB
“In the summer of 1945, Ralph Ellison wrote a review of Richard Wright’s ‘Black Boy’, Wright’s semiautobiographical novel about his tough boyhood in Mississippi. In Ellison’s piece he suggested that ‘Black Boy’ is shaped more by the blues tradition”
“Ellison would explain that, ‘The blues is an impulse to keep the painful details and episodes of a brutal experience alive in one’s aching consciousness’”
“What makes him important is the way in which the autobiographical ‘good kid m.a.a.d city’ is so novelistic and so eloquently anchored in the literary blues tradition of which Ellison wrote”
“Lamar is equal parts oral historian and authorial presence”

Gilroy, P. (1991). 'There ain't no black in the Union Jack': The cultural politics of race and nation. Chicago, IL: University of Chicago Press.
"the social movements which have sprung up in different parts of the world as evidence of African dispersal, imperialism and colonialism have done more than appeal to blacks everywhere in a language which could invite their universal identificated (Sheppard et al 1975)"
-essentially social movements have become something that has created a universal interest for black people and things like hip-hop music and rap music has allowed black people to come together to address the issues that they face
"The back-to-Africa movements in America, the Caribbean and now Europe, Negritude and the birth of the New Negro in the Harlem Renaissance (Perry, 1976, Berghan, 1977) during the 1920s all provide further illustrations of a multi-faceted desire to overcome the sclerotic confines of the nation state as a precondition of the liberation of blacks everywhere (Padmore, 1956)"
-These are the movements that enabled blacks to be liberated and therefore overcome their constraints as anything less than human. This is how the liberation of black people started, essentially from these movements
"Analysis must for example be able to suggest why Afrika Bambaataa and Jah Shaka, leading representatives of hip-hop and reggae culture respectively, find it appropriate to take the names of African chiefs distinguished in anti-colonial struggle"
-what is interesting within the hip-hop and rap genre especially is how black rappers address people as a 'nigga' and therefore brings about a negative word however showing they are not afraid of the word anymore and changing it into a positive thing. However, the constant referral back to slavery and African tribes is almost hypocritical as black artists should feel liberated from their past ancestors and therefore be able to move past it. The counter argument to this is of course the fact that people should not forget their past and where they came from, therefore black rap artists may feel as though they need to educate the ignorant.
"Hip-hop culture had its origins in the adaptation of Jamaican sound system techniques and styles to the dance sub-culture of South Bronx" 
"soul and reggae still reveal the primary ethical and semantic influence of the Bible on new world black cultures" 
-a large amount of black artists always come back to God and the Bible within their music, Lamar is an artist who particularly mentions God and within his songs there are sometimes even biblical references. It's interesting because grime artists also refer to God, Krept and Konan are great examples of artists who always come back to God and looking up to him as a higher power.
Kaplan

Gray, J., Sandvoss, C., & Harrington, C. L. (2007). Fandom: Identities and communities in a mediated world. New York: New York University Press.
"One could love [music], but its embededness in social functions made more likely that one loved that which the music enabled. But commodification encouraged an attachment to music's own singular effects"
-Commodification was the thing that made music worth something, this could be argued as something that has made music less valuable - example Immortal Technique and underground rap - institutionalisation - Kendrick Lamar's TPAB song, Institutionalised explains the effects of institutions on the rap industry.

Hall, S., Evans, J., & Nixon, S. (2013). Representation. London: Sage.
"Stuart Hall (1982) has underlined this splitting in the 'imperial eye' by suggesting that for every threatening image of the black subject as a marauding narrative, menacing savage or rebellious slave, there is a comforting image of the black as a doule servant, amusing down and happy entertainer" 
-two sides of a black person are seen in the media, especially within journalism. A black athlete is seen as a positive and praised elitist and the black criminal is seen as the stereotype that most conform too.

Lee, H. (1960). To Kill A Mockingbird. United States. J. B. Lippincott & Co
This novel focuses on the discrimination of black people in America – from a white author this makes this novel interesting as a white man defends a black man, something that was seen as ‘wrong’ 
“Shoot all the blue jays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird” 
The most iconic and significant quote of the novel, represents the black male, Tom Robinson as a ‘mockingbird’ someone who is innocent and needs protection rather than a meaningless character. The moral is it’s a sin to lie so it’s a sin to wrongly accuse someone just because of the colour of the skin.
Morrison, T. (1987). Beloved. United States. Alfred Knopf.
This novel revolves around the theme of slavery and reveals similarities between Kendrick’s speech and hers. This novel is fragmented and split into 3 parts at the beginning of each, the house 124 Bluestone Road is analysed. 
“124 was spiteful” 
“124 was loud”
“124 was quiet” 
“This is not a story to pass on”
The symbolism of 124 could be representative of slavery; the effects of slavery were ‘spiteful,’ slaves would attempt to speak out and become ‘loud’ but would always get silenced and are ‘quiet.’ Or, the effects of slavery being ‘loud’ could represent how it is a moment in history that can never be forgotten and was happening as part of society, the idea of this being ‘quiet’ now could represent the emancipation of slaves.

Osumare, H. (2007). The Africanist aesthetic in global hip-hop: Power moves. New York: Palgrave Macmillan.
“rap music and the entire expressive culture of hip hop resonate not only with the anxiety of youthful social rebellion, but extant global socio-political inequities as well.”
“Connective Marginalities: Hip Hop Around the World From global street culture to the World Wide Web, hip hop culture is not difficult to locate. The Internet provides copious sites across the map where one can travel to diverse international hip hop scenes at the click of a computer mouse in the comfort of one's own home”
-The effects of new and digital media makes it easier for audiences to be involved with political music and to locate and even be part of it
“Hip hop's global resonance reflects connective marginalities both in sites that one might anticipate as well as the less expected.”

Rome, D. (2004). Black demons: The media's depiction of the African American male criminal stereotype. Westport, CT: Praeger.
“we do not come to the experience of mass media and popular culture as blank slates waiting to be written upon or voids waiting to be filled” 
-the media cannot be to blame for their influence as it is always down to the individual in terms of what they want to be influenced by 
“The public perception of African Americans as inferior provides the basis of acceptability for the most outrageous lies” 
-we conform to the idea that African Americans are at the heart of all criminal activities due to the stereotype, therefore Rome suggests that this has become the basis and is what society is built to believe now; this links to the Marxist theory of Hegemony, Gramsci believes that individuals of a higher status are able to create an influence of social conformity and therefore the mass media and the representation of black people has been stereotyped and commodified to be socially accepted – it paces back to the 1619 and the history of slavery 

Rose, T. (1994). Black noise: Rap music and black culture in contemporary America. Hanover, NH: University Press of New England.
-she speaks from a “pro-black, biracial, ex-working-class, New York based feminist, left cultural critic” point of view 
“Rap’s contradictory articulations are not signs of absent intellectual clarity; they are a common feature of community and popular culture dialogues that always offer more than one cultural, social or political viewpoint” 
-this idea of rap holding polyvocal conversations is an extremely valid point made by Rose, however her basis of saying that rap as a whole is an embodiment of empowerment is an over emphasised statement that almost commodifies all rap being able to hold positive social expression. 
“Rap music is a genre that was born out of slave spirituals, blues, jazz, and ‘‘soul’’ as a musical expression of African American tradition”

Rose, T. (2008). The Hip Hop Wars: What We Talk About When We Talk About Hip Hop--and Why It Matters. Basic Civitas Books.
“if the late Tupac Shakur were a newly signed artist today, I believe he’d likely be considered a socially conscious rapper and thus relegated to the margins of the commercial hip-hop field”
-Rose believes that artists today are producing music that meets societal expectations, however I disagree with her viewpoint as Lamar subverts this as he socially comments through his music just like Tupac did
“The gangsta life and all its attendant violence, criminality, sexual deviance, and misogyny have, over the last decade especially, stood at the heart of what appeared to be ever-increasing hip hop record sales” 
“Between 1990 and 1998, the Record Industry Association of America (RIAA) reported that rap captured on average, 9-10 percent of music sales in the United States”
“Hip hop came of age at the beginning of a new technological revolution. After the late 1970s, when hip hop emerged onto the public scene, all forms of media technology exponentially expanded”
“Mass media consolidation was rendered even more profound for the record industry after the Telecommunications Act of 1966”
“we live in a popular culture world in which violent stories, images, lyrics, and performances occupy a wide cross-section of genres and mediums.
David Cameron, bbc.com, June 7th, 2006 - “I would say to Radio 1, do you realise that some of the stuff that you play on Saturday nights encourages people to carry guns and knives?” 
-the belief that rappers and hip hop artists are advocates of violence

Russell, K. (1999). The Color of Crime: Racial Hoaxes, White Fear, Black Protectionism, Police Harassment and Other Macroagressions. NYU Press.
“black success stories do not counterbalance images of black deviance [...] In many instances Black superstars are not perceived in terms of their blackness”
“become colourless, while those blacks who conform to the criminal stereotype remain ‘black’”
-this highlights the problems within society and how status controls most. It relates to the Marxist term of the bourgeoisie and how the higher classes and the ruling status’ hold dominant power and change conventions 

Terkourafi, M. (2010). The Languages of Global Hip-hop (Advances in Sociolinguistics). Continuum International Publishing Group.
“globally hip-hop artists offer incisive critiques of dominant cultures, engage with local issues of ethnicity and power, and address in different ways the legitimacy of their appropriation of what is traditionally deemed to be a Black genre” 

Moving Image Texts 

8 Mile. (2002). USA, Hanson. C
This film focuses on discrimination within the hip-hop genre and predominantly revolves around the cultural appropriation within rap music. Eminem is a white rapper and although his social commentary is most relatable to his life and his own suffering, he is a great example of how artists have power as Eminem was able to make something out of nothing, he was able to dominate in an already saturated market that did not accept whites but he made it in a ‘black man’s world’ essentially

Ab-Soul. (2016). Huey Knew. 
-references Black Panther Party co-founder Huey P. Newton - the rapper immortalizes the iconic photo of Newton sitting in a wicker chair, wearing a leather jacket with guns in hand
-throughout the video, the screens surrounding Ab-Soul flash images of San Francisco 49ers quarterback Colin Kaepernick, instances of police brutality and Donald Trump, whose race-baiting rhetoric has dominated headlines for months
"Pale white horse when I black out" 
-pale white horse is a metaphor for the Armageddon 
"Even white lives matter when I black out"

(2016). Drake or Kendrick? Obama quizzed on rap battles, Star Wars. Pal Tube
“I have to go with Kendrick […] His lyrics are outstanding, his last album was outstanding, best album of the year”
To get such high acclaim off Obama really emphasises how much Lamar is respected as a rapper and an artist

Dr. Dre, Anderson .Paak. (2015). Animals.
-reveals how African-Americans in Compton and America in general are being mistreated, with police resorting to inflict ruthless violence and other inhumane acts. This song also illustrates how the media always pays more attention on the wrong doings instead of the peaceful acts the African-American community commit
"And the old folks tell me it's been going on since back in the day, But that don't make it okay, And the white folks tell me all the looting and the shooting's insane, But you don't know our pain"
-portrayal of blacks from past to present

Dre. Dre, Anderson .Paak, Justus, Kendrick Lamar. (2015). Deep Water.
-mention Eric Garners death and focus on the unforeseen difficulties within the rap game
-the metaphor of life being 'deep water' and like an aquarium where some people sink and some swim is an interesting idea that focuses on how hip-hop artists flourish and some sink by becoming slaves to the materialistic lifestyle


(2013). Eminem Talks about Kendrick Lamar. Eminem World
“I love what Kendrick is doing, he’s continuing the tradition of making rap exciting”
Big Sean – Control Verse = Eminem believes that Lamar “didn’t say anything that any other MC wasn’t already thinking” he also thinks that this whole idea of competition and these so-called “diss tracks” are “what makes hip-hop, hip-hop” 
For Eminem to essentially praise Lamar for competing with him, it shows how humble he is and shows he and Lamar are very similar in terms of the fact that they “just rap.” Eminem repeats this at the beginning of the extract saying that all he does is rap and he doesn’t really care about anything else – Lamar says a similar thing in HOT 97 interview and how he doesn’t use social media or saturate the media with his lifestyle and his social life because all he wants to do is make music

(2016). Find Your Words. Kaiser Permanente Thrive
This video was released for the Find Your Words Campaign focusing on mental health and depression. In the video a young black male is seen walking through a rather conventional urban setting whilst reciting Lamar’s lyrics from ‘i.’ 
This clearly reveals the significance of Lamar’s lyrics and how powerful they are to inspire an organisation to include his lyrics – proving that hip-hop music can have positive influences on an audience
Description - “Depression affects millions, but few talk about it. By having a conversation, you can help break the stigma, making depression easier for others to open up about” – the healing powers of hip-hop music can be the answer 
Every single comment on the video is positive, respecting Lamar as a genius and a healer – the video has reached almost 60,000 views in 2 weeks, spreading it’s message positively. 

N.W.A. (1998). F*** The Police
Violence, guns and gangs. The video being shot through the scope of a gun makes the video embody violence in a more prevalent way. The video shows police officers attacking the group, revealing discrimination, police brutality and segments from other moving texts such as 8 mile; the video essentially compiles all the different aspects of discrimination together to reveal the issues within rap music and socially comment in the most explicit possible way
Immortal Technique. (2003). Point of No Return.
"This is the point from which I could never return, And if I back down now then forever I burn"
-becoming a revolutionary, there is no going back, the idea of reforming and making a change and become that revolutionary figure. The 'point of no return' has sexual connotations and could emphasise how the government politics is essentially 'fucking us over.'
-American rapper, urban activist; lyrics focus on global politics and his lyrics comment on politics, socialism, class struggle, religion, poverty, government, imperialism, economics and institutional racism.
-Immortal Technique has aims to retain control over his production, and has stated in his music that record companies, not artists themselves, profit the most from mass production and marketing of music. He claimed in an interview to have sold close to a combined total of 200,000 copies of his first three official releases

J Cole. (2014). Be Free. 
-mourning over the Michael Brown case
"All we wanna do is take the chains off, all we wanna do is break the chains off, all we wanna do is be free" 
-psychological binding of slavery in the world today between the problems of police brutality
-the chains of brutality and injustice on a whole ethnicity of people
Dreamvillian Website - "I'm tired of being desensitised to the murder of black men"

J Cole, Omen. (2015). Caged Bird.
"freedom is just an illusion"
-the idea of not being free and the whole race being targeted, can you ever truly be free in a society where the ruling elites are running


J Cole. (2013). Chaining Day.
-rappers are slaves to the materialistic lifestyle, the idea of the hip-hop industry revolving around affluence and materialism rather purpose


Kendrick Lamar. (2015). God Is Gangsta
Lamar combines ‘U’ and ‘For Sale?’ in this video and confronts his demons and temptations within the video, revealing the harsh reality of suicidal thoughts and temptations and also the effects of the evilness within life – “the evils of Lucy was all around me”

(2015). Kendrick Lamar Discusses Tupac. Kendrick Vs Pac
Lamar is shown segments from previous Tupac interviews where he discusses what Tupac says and connects with it
“When are we gon’ understand that we are put on earth to love, that’s all it’s about. Everyone wanna figure out how complicated life is and break it down […] it’s gon’ keep going on. War gon’ keep going on, frustration gon’ keep going on, anger gon’ keep going on until we go back to this one word.. love.” 
Lamar almost mirrors Tupac’s 1988 interview as he discusses that things should not be seen as complicated and everything isn’t meant to be analysed, everything shouldn’t be so difficult as it is – it is as though Lamar is a reincarnation of Pac

(2016). Kendrick Lamar does not want to surpass Michael Jackson.The Tonight Show starring Jimmy Fallon
Lamar was nominated for 11 awards this year and Michael Jackson holds the record with 12 – Fallon informs Lamar that he almost beat Michael where Lamar’s reply is simply no; “I cannot fathom being as great as Michael” he doesn’t want to be greater than Michael without putting in the work 
This reveals how humble Lamar is as an individual rather than a rapper, it subverts that orthodox stereotype of rappers being money minded and fame seeking celebrities, making Lamar the pariah of rap.

(2015). Kendrick Lamar – How to Clique a Butterfly. Clique
“Not smoking or drinking doesn’t put down my manhood or coolness”
Lamar discusses how he doesn’t smoke or drink that much and he believes that it doesn’t make you any cooler or any less of a man if you do or don’t

Kendrick Lamar. (2015). Institutionalized.
-wealth's corruptive powers and how people are brainwashed by becoming rich. The poor and disenfranchised are institutionalized by prison, racism, classism, and the rich and the powerful are institutionalized by fear, dogma, and the almighty dollar. Everyone is a loser in this game, perspective is the only answer.
theme across album of the caterpillar and the butterfly

Kendrick Lamar. (2012). M.A.A.D. City. 
"Kendrick aka Compton's human sacrifice"


(2014). Kendrick says Macklemore went too far + who “i” is for the state of HipHop. Hot 97
Lamar believes that what is not being said in music is “making a connection with people and showing that music is life” 
“It ain’t all entertainment at the end of the day, it sells music but at the same time it affects people”
“I could sit here talking slick on records all day but who’s gonna relate to it when they gotta go back to this crazy world” 
This shows that Lamar makes music for the people and not for the industry; he wants people to relate to him and make that meaningful connection with his music to understand him and understand the world around them 
“Me being who I am and not being somewhat fearful of what the world think or what the industry standard is, I’m gonna do it the way I wanna do it, the way I’ve always been doing” 
This reveals the institutional power and how Lamar holds his own power making him part of this independent record label as being a somewhat good thing as he makes music that he wants to make and says the things he wants to say without meeting the industry standards and without being swayed by the stereotypes of rap

(2015). Kendrick Lamar sits down with N.W.A. Billboard
Kendrick asks the group how they kept their sanity to which Dre replies “for me personally it’s the love I have for the music. The passion I have for this hip-hop thing” Cube “made a vow to [himself] that [he] wouldn’t let the game change [him].” 
Lamar considers himself an offspring off N.W.A and that rap generation, he believes that “everything [he’s] done comes from [them.]” Dre says that “your shit is top of my playlist – your attention to detail, how precise you are” – Dre praises Lamar for being a lyrical genius and being able to create the masterpieces that he does.
With N.W.A’s records “you could visit Compton from a safe distance” Cube believes that you could always be controversial “they could always say it but they were scared or their companies wouldn’t let them”
Cube – “We turned hip hop on its ear a little bit, we changed its trajectory” 
The legacy of N.W.A – Cube wants them to be remembered as “the most dangerous group, a group that made it okay for artists to be themselves” 
Dre wants to inspire – “you can go against the grain, you can do something outside the box and be big”
“We were constructive not destructive” – Ice Cube 
Although being criticised for being so controversial they were able to influence and able to empower other artists such as Lamar to speak the truth and portray a message of influence and inspiration

(2015). Kendrick Lamar talks about u, Depression, and Suicidal Thoughts. MTV
“With money and being a celebrity how can I use it, how can I pimp it, can I pimp it negatively or can I pimp it in a positive way. Positive for me is showing what I go through and showing what I’ve been through with you and coming all the way back to I and saying that I still love myself at the end of the day”
‘Institutionalised’ – “how can I use my influence”
“how can I be a voice for all these people around the world but can’t reach them and theyre the closest to me” – sisters cousins family 
“I could either pimp this situation or fall victim to it”
Kendrick speaks about his track ‘How Much a Dollar Cost’ and explains how he believes that homeless people are angels that are sent from god to test us and when he spoke to a homeless man he felt as though when he said thank you, it was a thank you from god. 

Kendrick Lamar. (2015). To Pimp A Butterfly. 
-whole album adopts the past zeitgeist, spirit of the age, bringing back the Jazz beats and interesting harmonies
-focuses on ideas revolving around vanity and hip-hop artists today
-focuses on the theme of racial profiling, discrimination and the African-American
-focuses on God, love, religion and himself as an artist and fruitful lyricist

Kendrick Lamar. (2012). Swimming Pools
At the close of ‘Alright,’ Lamar recites his lyrical poem as he falls and it could potentially reference Swimming Pools as he falls in this video and he falls into this endless loop because things cannot change easily and Lamar is aware that he is only one person who is unable to adapt a whole world. This symbolism therefore could suggest how everyone must fall to accept who they are and it is those artists who get back up and become righteous who are the ones that are most respected, whilst the ones that fall into the institution of the rap industry become slaves to the industry rather than independent artists who rap for the music and not for the money 

Kendrick Lamar. (2009). Vanity Slaves. 
"My cousin from the South, slavery start in the South and I bet ya, He overcompensates for the life of his ancestors"
-the idea of the new slave, which is the vanity slave, the materialistic being now

KRS-One. (1993). Sound of da Police. Showbiz.
-the lyrics refer to police, in places like the Bronx: they’re a protest against institutionalized racism, oppression and violence against the black community
"Be an officer? You wicked overseer!" 
"Take the word overseer, like a sampleRepeat it very quickly in a crew, for example Overseer, overseer, overseer, overseer. Officer, officer, officer, officer. Yeah, officer from overseer"
-the comparison between a police officer and an overseer reveals the extent of police brutality and how the officers are now considered as corrupted individuals, who simply punish African-Americans. Officer and Oversee; pseudo etymology as the two words come from completely different language families

N.W.A. (1988). Fuck tha Police. Young, A; Carraby, A.
-protesting police brutality and racial profiling; expressing violence against the police
-anthem similar to 'Alright' and 'Fight the Power' and 'Sound of da Police.'
"A young nigga got it bad ‘cause I'm brown. And not the other color, so police think
They have the authority to kill a minority"
- 1986 emergence of crack cocaine - racial profiling and discrimination reached it's peak in the late 80s.

(2014). Something From Nothing: The Art of Rap. Green Hits Production
Big Daddy Kane mentions how rappers are rhyme artists, Dr Seuss could be classed as a rapper because he rhymes – all it comes down to is originality

(2015). Straight Outta Compton. USA, Gray. G. F
The film is a biopic which reveals the lives of N.W.A – the film reveals how black males are wrongly stereotyped and targeted for no reason, there is a scene within the film showing the group walking out of the studio and getting searched by an officer for no reason and being told to lay on the ground. The fact that black people are targeted solely due to the colour of their skin shows that discrimination is an issue within America
The film also focuses on how N.W.A were a controversial rap group that were not swayed by the media but by themselves as individuals revealing how the social commentary in rap was something that started from the individual rather than the institution

(1988). Tupac Interview at 17 years old, 1988. HisLifeAsTupac
“I like to think of myself as being socially aware” 
Tupac speaks about how at 17 he is a teenager who understands life and he believes that adults are “leaving the world in a bad shape for us to fix up” yet “we are given no respect.” The interviewer asks him why he thinks this is the case to which he replies “fear. Adults are scared of watching us grow up. Scared of what we’re gonna do with the power.” He thinks that “adults complicate things and children don’t.” Tupac believes that “everything wasn’t meant to be analysed,” life should be simpler than it is now and he believes that adults are the one to complicate the world 

Tupac. (1991). Trapped. Shock, G.
-focuses on police brutality
"They got me trapped" 
-the black male is trapped within a society where there is a social divide between the white and black community, the main idea of a moral panic within the black community.


Websites

Ahmed. I., Drake. D., Callahan, N., Werthman. C., Baker. E., Kenner. R,, Tharpe. F,. Scott. D,. (2016). The Best Rapper Alive, Every Year Since 1979
1979 - Grandmaster Caz – The first person to DJ and rap simultaneously, raps were stolen for ‘Rappers Delight’”
1990 – Ice Cube – Soon after his acrimonious split with N.W.A […] he knew he had to make a solo album”
“The rhymes on ‘AmeriKKKa’s Most Wanted’ went beyond gangster life and dug into the underbelly of American apartheid. This was the record that predicted the L.A. riots two years before they happened. There is also a lot of talk about ‘selling out’ and a tension between mainstream pop culture and hip-hop that now feels anachronistic but was obviously a real concern at the time” 
1996 – Tupac – 1996 is a case study for every aspect of why 2Pac is so celebrated. He was a viable, competent artist in multiple arenas, and he had the discipline to incorporate his varied and conflicted missions into a single mantra”
2000 – Eminem – his music hit a nerve on critical, commercial and cultural levels”
“Singles like ‘Way I Am’ showed Eminem for what he was. An angry white male? Sure. But also the only rapper who could score a massive pop hit by following the words of ‘The 18th Letter’”
2013 – Kendrick Lamar – the release of ‘good kid’ cemented Kendrick’s status as the Best Rapper Alive and earned comparisons to other legends who jump-started their careers with unforgettable major-label debuts”
“As the critical praise poured in and K-Dot fans supported their artist – a music-biz mantra that’s more often said than followed – a mainstream audience slowly started to appreciate this West Coast rapper with left-field sensibilities to the point where hip-hop as a whole started looking at him differently”
2015 – Drake – honourable mentions Kendrick Lamar, J Cole and Future 
“Much has been written about ‘To Pimp a Butterfly’ and the response the album garnered from fans, critics, DJs, and other musicians. If TPAB wasn’t the best rap album of the year, it’s tough to argue that it wasn’t the most important. It’s perhaps the most ambitious rap album of the past half-decade. No other album this year made us look into ourselves as deeply or as far outwardly. It questioned nearly everything (blackness, whiteness, religion, social responsibility), which in turn made us question everything: the role of rappers, the role of rap music, respectability politics, the role of music press, the idea that art can be at once great and distasteful. The album cast a shadow over the entire year, out of which came one of 2015’s brightest gems ‘Alright.’”
Aidoo. D. Media Magazine MM45. Bristol
“Hip-hop, grime, urban, rap, spoken word – the success of artists within this multifaceted genre depends on how easy it is for everybody to understand their lyrics and relate to their content.”
“The elder generation have an inclination of blaming rap for much of the violence that goes on within the younger world. I see this as a misinterpretation. It begs the ongoing question of whether the media create and reinforce violent stereotypes, or whether media producers simply construct a reflection of society’s ills” 

Benjamin. M. (2016). Kendrick Lamar’s Music Has Become the Soundtrack for Battling Depression
“’To Pimp A Butterfly is essentially his couch while we the listeners play therapists; pens in hand while observing his every word choice”

Davey. D. (2006). Is Rap Actually Music or is it a Bad Influence?http://hiphopandpolitics.com/2006/08/23/is-rap-actually-music-or-is-it-a-bad-influence/
“Rap music also glorifies drinking, and sex. Two things which happen to be a major problem among many children today.”
-this statement is an abomination, most increasingly because there are no statistics to back up this statement, this is not a major problem as according to ONS figures show that teenage pregnancy rates continue to fall 

Dyas. P. Media Magazine MM42. Dunraven School, South London
“Kanye West; admittedly a polarising figure notorious for his own self-aggrandisement, arrogance and lack of self-awareness, but often vulnerable, emotional and conflicted in his lyrics” 
-the success of Kanye West reveals not only lyrics that represent his life as something of a struggle but expresses the effects he faces through his own self-aggrandisement
“Childish Gambino rejects the violence and gang associations of hip-hop culture, demonstrating a social progressiveness and willingness to challenge conventional models of masculinity”
Giovacchini. A. M. (1999). The Negative Influence of Gangster Rap and What Can Be Done About It
“It is not moral to preach and advertise some of the topics discussed in the lyrics, yet they are all present in the world. It is also not considered moral to take away the rights of the individuals to express themselves through music, as observed in the rulings of the court cases dealing with these subjects. On the other hand, it is not considered moral to degrade women, threaten to kill people, or fire vicious insults, all of which are common in gangster rap”
-the glamorisation within rap music is something that fruitful artists avoid, others want to present themselves to appear in a ‘cool gangster’ light, however, the most recognition is changing from rappers such as Lil Wayne to rappers like Kendrick Lamar who hold higher significance through their lyrics 
Eazy E – Real Muthaphukkin’ G’s - “Along with these lyrics, the chorus includes a background voice saying: "yo Dre? Sup" followed by the sound of a gunshot then the voice again "boy you should have known by now." The lyrics of these tracks and the images of the albums in general promote only violence, sex, and living a "gangster life" in which no prisoners are taken and only the toughest get ahead. Yet, society was taking it in like it had value and created happiness” 
-this is essentially a diss track; with the origins of rap battles and the battle of who has the best bars held the most significance and value

Ide. D,. (2013)- How Capitalism Underdeveloped Hip Hop: A People's History of Political Rap
http://www.hamptoninstitution.org/capitalismhiphoppartone.html#.WAUmWeArLIV
“Many people mistakenly narrowly define hip-hop as a particular style of music. The reality, however, is that Hip-hop is an extremely multifaceted cultural phenomenon. As hip-hop pioneer DJ Kool Herc explains, "People talk about the four hip-hop elements: DJing, B-Boying, MCing, and Graffiti. I think that there are far more than those: the way you walk, the way you talk, the way you look, the way you communicate."
-the idea that hip-hop is more than just music it speaks for something more valuable 
“Hip-hop was born from the ashes of a community devastated by a capitalist economic system and racist government officials”
-the idea of speech and how music is an expression, an art that fights back 
“Within a few years the schism between the dominant, mainstream rap spewed across the synchronized, consolidated radio waves and the dissident, political, and revolutionary lyrics expressed throughout the underground network would develop, separating hip-hop into two worlds”
“Rapper Immortal Technique frames this dichotomy in a political context emphasizing the opposition between the major label ‘super powers of the industry’ and the ‘underground third world of the street’”
-underground rapper Immortal Technique has a huge influence on a niche target market – he’s an urban activist, he retains control over his production as he educates through his music, telling audiences how the institution makes more money than the artist.
“Meanwhile, hip-hop activists who advocate for social change, formulate political dissent, and fight for economic redistribution have been systematically marginalized and excluded from the mainstream discourse. Corporate capitalism, aided by neoliberal deregulation and privatization, have stolen the culture, sterilized its content, and reformatted its image to reflect the dominant ideology. Independent, political rap containing valuable social commentary has been replaced with shallow, corporate images of thugs, drugs, and racial and gender prejudices filled with both implicitly and explicitly hegemonic undertones and socially constructed stereotypes”
“Public Enemy undoubtedly pushed political hip-hop to a new level. Their intense, in-your-face rhymes promoted a historical revival amongst black youth previously separated from prior cultural developments and struggles of the past”
“political hip-hop took the form of cathartic, impulsive depictions of violence stemming from the wrath manifested within oppressed black communities. One example, Oakland rapper Paris, who adhered early in his career to a form of Black Nationalism similar to Public Enemy's, would seek a sort of lyrical revenge against individuals and institutions he found oppressive and exploitative. Through songs like "Bush Killa," where he fantasized about assassinating then President George H. Bush, he would decisively embrace a black militancy that challenged the past legacy of King's non-violence: ‘So don't be tellin' me to get the non-violent spirit, 'cause when I'm violent is the only time you devils hear it!’”
“New School Hip Hop was defined by its seminal, independent spirit of artists' attempts to manoeuvre within the confines of an ever-increasing hierarchal, corporate, top-down structure”
Jones. J. (2014). Georgia Students Study Kendrick Lamar for Class
The university professor Adam Diehl thinks that “Hip-hop is about immediate feedback to the world people observe around them”
In the comments section: 
Michael Younger · Clayton, North Carolina “College courses named after a thug.... Brilliant. This would lead a career in stealing cars.”
“I happen to be black and seem THUGS like Lamar way too many times. He is another reason society is going backward AND blacks are viewed negatively. And also the reason why Trayvon Martin, Eric Garner and Michael Brown are dead.”
What happens to be most interesting about this is the fact that this black male doesn’t support Lamar’s music and it is exactly what he says in his Hot 97 interview where he says that “black people do not support us” instead they have no respect for the music when it is the very reason why the music is being produced

Mize. C. (2014). History of Rap – The True Origins of Rap Music
On August 11, 1973 in the Bronx, New York history was about to be made. DJ Kool Herc” 
“Rap music finally reached mainstream recognition in 1979. The first rap song to get commercially released was “King Tim III (Personality Jock)” by the Fatback Band.”

(2015). Modern Blackface: The Cultural Appropriation of Rap. Standford University 
“Rap emerged at the heels of the Civil Rights Movement. It was a way to bring attention to important social issues within the black community. It was the music that helped characterize a revolution in race relations. It was a way to survive a world where discrimination, racism, and notions of inferiority were still a reality despite the fact that the Civil Rights Movement was legislatively successful”
“Being considered “too white” to rap was not an issue in the rap genre until the dual emergence of the prevalence of white rapper appropriation and the alternative rapper”
-the media discriminated against black rappers for the content of their songs and the social commentary discussed within their lyrics, however this idea of cultural appropriation is something that makes the rap industry seems spoiled. They were targeted and now they are doing the targeting. ‘F*** your ethnicity’ – Kendrick Lamar is able to socially comment through his music and realise that your ethnicity doesn’t define you
Platon. A. (2016). Kendrick Lamar opens up about meeting president Obama
http://www.billboard.com/articles/news/magazine-feature/6866105/kendrick-lamar-meeting-president-obama
“No matter how high-ranking you get, you’re human”
“No matter how high the pedestal you reach, we all still like a beat”
The truth behind situations, the respect that Lamar has earned to be respected by the President 
The National Mentoring Partnership – “mentoring saves lives”
The influence of Lamar, having a positive effect on the youth as a mentor as a guide to reach somewhere far in life

 (2016). Why Rap Music is a Bad Influence – Yes. Pitlane Magazine
-blog posts and website articles slating rap for being a bad influence are simply words on a page, backed up with no respectable online statistics or facts 

 Williams. S. (2016). Hip-Hop’s History with Police Brutality: Why We Should Live in the Now
“Hip-hop is no longer black people’s CNN, but perhaps it’s become something different: more of a town hall for the culture, a sounding board, a place to vent as opposed to a source of information. And maybe that’s still enough to help galvanize a generation”
-Chuck D’s famous quote 
“We decided that rappers like Chuck D and 2Pac had the preapproved pedigree to offer criticism and insight; they’d earned a certain amount of cultural real estate, in that regard, because they’d always embraced commentary in their music”
“Many of us don’t feel that contemporary rap artists have the resume, so to speak, to truly affect change”
“Celebrities speaking out doesn't solve problems but it does make it harder for consumers of all colors to ignore those problems when their favorite is calling for it to be addressed”
-this essentially reveals the influence that music has on audiences; this also relates to the two step flow model and how the more celebrities talking about a particular topic the more likely it is for the work to be seen and heard, showing the influence and impact that artists have
“This generation of hip-hop stars is more topical and outspoken than perhaps they get credit for”
-the subtlety of most rappers and artists makes it more difficult to define them as political rappers or controversial rappers for that matter – rappers like Lamar are more explicit in their approach with lyrics much harsh than perhaps Coles for example, yet the same message is being portrayed